Data basis
Profile of region-specific data
GfK GeoMarketing’s regional data are provided at a very high quality for all regional administrative levels. With regard to Europe, GfK regional data are available for major cities and regions, municipalities and postal code districts. The national data sets are available at a variety of administrative levels, from states, regional districts, counties, and greater metropolitan areas, to municipalities, specific city districts and even individual street segments.
General Purchasing Power
What is Purchasing Power?
General purchasing power is calculated based on the total net income per region. Purchasing power is determined directly where consumers live. As a result, purchasing power provides an important indicator of the consumption potential of the population living in an area.
How can General Purchasing Power help me?
GfK Purchasing Power helps calculate regional potential. Thus, it is suitable for all companies who sell either directly or indirectly to end consumers. Sales generated from higher-value durable and non-durable consumer goods, travel, services, real estate, leisure activities, new car purchases etc. are directly dependent on the level of buying power and the population’s disposable income.
GfK Purchasing Power Europe
What is GfK Purchasing Power Europe ?
GfK Purchasing Power Europe is the recognized benchmark for measuring sales potential, showing the available income of the population living in a certain region. GfK Purchasing Power Europe shows companies who sell either directly or indirectly to consumers regional sales potential for all regions of Europe .
Why do I need GfK Purchasing Power Europe ?
GfK Purchasing Power Europe supports you reliably in your pan-european market development:
- Expansions: Plan your market entry, find ideal locations optimize store networks.
- Controlling: Set realistic sales targets, measure your success by comparing sales results with Purchasing power.
- Sales: Plan sales or service territories, catchment areas or delivery zones.
- Marketing: Locate target groups, advertise where the market potential is, measure response.
Europe wide GfK Purchasing Power data help companies assess their sales potential realistically and create successful sales structures in foreign markets. With GfK Purchasing Power Europe, you know where sales potential is located, anywhere in Europe !
GfK Basic Data on Population and Households
What is GfK Basic Data on Population and Household?
GfK’s Basic Data provides simple statistical information on population numbers and the numbers of households.
How can GfK Basic Data on Population and Household help me?
By using GfK Basic Data, you can gain a quick overview of the regional distribution of the population and households.
With the GfK Demographics dataset, you can gain a quick overview of the regional distribution of the population and its households.
